This was an addition of FISHIN' REEPORT, from the good old days, with a younger me and my young son posing with a stingray on the cover.

This was an addition of FISHIN’ REEPORT, from the good old days, with a younger me and my young son posing with a stingray on the cover.

Many years ago I published a monthly “newsletter”, really more of a “mini-magazine” dealing with fishing in the Freeport, Texas, area that I called “FISHIN’ REEPORT”. This was a one-man project, and I did everything from write it, to layout – which in those days was REAL cut-and-paste, where I cut out the printed text and pasted it on a layout board to take to the printer, to collating and stapling the copies, to mail and delivery. It was sold in tackle and bait shops and marinas, as well as by subscription. It was a lot of work, a lot of fun, and almost paid for itself. I also sold ads for the publication, which was a bit uncomfortable for me, but not as bad as trying to collect actual money for those ads. That, and an untimely divorce, finally lead to the demise of FISHIN’ REEPORT.

Since the advent of the internet, I have been trying to figure out how to make an internet publication “work” – that is, pay for itself. Everything else is so much easier and better on the ‘net – production is easy and far more advanced, and costs are negligible. I love to write, and share my work with others, but as one who has been paid to write since around 1979, I did not love to share so much as do it it “free”, as many bloggers do, and a subscription website gets complicated. On the internet, even more than in print publishing, advertising is the key to income. Because to be honest about attracting advertising, I feel one must offer an established product with some value, it takes a while to attract paid advertisers. While MikesTexasHunt-Fish is getting excellent traffic for a new website, actually showing “hits” from all over the world, and is listed on all the major search engines, I chose to initiate Google “Click” ads first. These show up, hopefully, in the right hand margin, under the “categories” list. I say, hopefully, because on my 21″ iMac screen, I usually only see part of the ad – the remainder is off the margin. Strangely, on my iPad screen, I usually see the entire ad. If you are interested in one of these ads, please click on it to get more information. If you are not, just ignore it, and it doesn’t block much of your reading, like a larger banner or display ad might. Google selects which ads appear, so some are not really relevant to this site, but others are.

The next step for me to “monetize” the site was to join the Amazon Affiliate program.Under most of the products I review, as well as the books, you may see a small box with an Amazon “ad” for that product. This is actually a direct link to that item on the Amazon website. If you wish more information, you can click the box, and if you actually want to purchase that item, you may also do that, pretty much directly from MikesTexasHunt-Fish. One note is that at least so far, all books listed were actually purchased and used or read by me. The same applies to most of the products tested, with the exception so far of the Stealth Electric 4WD.

I would hope to have display ads in the future that are paid for “up-front” and directly to me, but these other programs allow me to generate some income, and provide a service to the readers.

About MikeH

Texas hunter and fisherman for 50 years, published outdoor writer since 1979, licensed charter boat operator from 1982 to 2013. Past Member, Board of Directors, National Association of Charterboat Operators, current member Environmental Advisory Committee to the DOE and the Strategic Petroleum Reserve. Married to Dorothy since 2000, one son, Michael who is recently married and living in Nederland, Texas. My wife and I live in Oyster Creek, Texas, near Freeport, and have a hunting property outside of Brazoria, Texas.
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